Ask Prateek Chaudhry about his life and you’ll be in for a lengthy conversation. He has done everything from advertising copywriting to being a tour guide and, to date, has lived in eight countries.
Since 2011, he’s helmed The First Ferry, an integrated design company he started after relocating from Auckland. “I moved here in 2008 to market nine Kiwi labels, including Nekta Juice and Snowy Peak. When I helped a friend secure a multimillion design contract, I decided to take my creative work into the luxury architecture and design realm.”